Ethical Jeans: Really soft denim jeans, available in three delicious colours. These ethical jeans have red stitching as a contrast and lots of pockets for storing foraged treasures.
There’s button elastic for waist adjustment and slightly longer legs so that they will last through a growth spurt (we know what its like when our kids jeans seem to suddenly flap around their ankles!)
These jeans have been created from handspun, handwoven and hand-dyed khadi denim fabric and designed to be gorgeous, comfortable and practical. We’ve partnered with Indian social enterprises that focus on creating livelihoods for vulnerable rural women – you can find out more in your garment story. The jeans are created using processes that are kind to the environment, such as handspinning, hand weaving and hand dyeing.
You can explore the creation story of your jeans, getting to know who made them and how they did it.
These jeans are available to rent at Superlooper:
Sizing guidance:
Age 4 – waist 58cm (adjustable), inside-leg 52cm
Age 5 – waist 60cm (adjustable), inside-leg 54cm
Age 6 – waist 62cm (adjustable), inside-leg 56cm
Age 7 – waist 68cm (adjustable), inside-leg 58cm
Age 8 – waist 70cm (adjustable), inside-leg 60cm
Age 9 – waist 72cm (adjustable), inside-leg 62cm
Age 10 – waist 76cm (adjustable), inside-leg 64cm
Find out how to look after your jeans on our garment care page.
Dulcie –
Just wanted to let you know how thrilled I am with my son’s jeans! I’m very impressed with how soft they are and such a fab colour! It was lovely to talk through the process of how his jeans were made – very special. And loving the adjustable waist – perfect for this growing boy. Thank you for being so helpful and I look forward to seeing more from Where Does It Come From?
Magda –
Absolutely love these jeans. I bought them for my daughter, with an eye to passing them on to my son when she outgrows them. They’ve got an adjustable waist which is essential for growing children, and are made of a wonderfully soft fabric. Brilliant!
Lucy E –
These are such lovely jeans. They are nothing like ‘high-street’ kids jeans – these are built to last, with thick but soft material & sturdy stitching, and masses of room to grow. They are a beautiful deep purpley-blue, and they wash really well. They are definitely on the generous side for sizing – I went down a size for my 10-year-old daughter who is average height but a v narrow build, and that worked well. Another plus, the traceable tag and info about how & where the jeans were made really caught my kids’ interest, and sparked a great conversation about fair trade and sustainable/ethical shopping. (PS After quite a bit of wear and lots of washes, these still look like new – so I’ll be able to pass them on to my son, and possibly more children after that!) I’ll definitely be back for more – thank you WhereDoesItComeFrom!
Jen Gale –
My son LOVES these jeans – all he keeps saying is “they’re so comfy and soft!”
And I LOVE them for so many reasons – I love that Jo has put so much thought into their design to make sure that they will fit him for more than a couple of months, and as someone passionate about sustainability I love that I can buy with confidence knowing that Jo has researched the whole life of the raw materials and their production. My plan was to sit with my son and type in the code on the tag so we could explore the journey together, and start some conversations with him – unfortunately he hasn’t had them off for long enough..!