by Jo Salter

Cheap Sustainable Fashion – Does It Exist?

Do you remember the old phrase ‘Cheap and Cheerful’? Every day we are enticed to buy cheap clothing but we now know that this doesn’t leave the farmers and garment makers feeling cheerful at all.  Plus there’s the devastating effects of pollution and waste on our planet, a frightening and growing concern. But is there …

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Pure London – Breakfast on a Catwalk

An invitation to Breakfast…. When I first received the invitation to breakfast at the Pure London exhibition at Olympia I was perplexed – why were they inviting an ethical clothing brand owner and influencer to an exhibition designed to sell large amounts of mass-produced clothes?  Then I looked at the key speakers – Caryn Franklin, …

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UK Government – Make Brands more responsible says Review into Fast Fashion

Have you been waiting for the UK Government Environmental Audit Committee Review into Fast Fashion? Exciting news – it was published this morning! Where Does It Come From? gave input into the first stages of the review back in September and last week I was in the audience of a discussion between committee chair Mary Creagh …

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Made to Treasure

Made to Treasure – an article by Jo Salter, Founder of Where Does It Come From? and ethical business consultant published in Natural Mumma Magazine.Read the February issue at https://issuu.com/t5publications/docs/natural_mumma_magazinefebruary_2019? Read the February issue at https://issuu.com/t5publications/docs/natural_mumma_magazinefebruary_2019? Published February 6, 2019 & Filed in Jo Media,Jo’s Soapbox,Media Coverage,Where Does It Come From? Blog

Impacts of Fast Fashion – UK Government is on the case

In June 2018 the UK Government announced that they were going to delve into Fast Fashion – focussing on its social and environmental impacts.This was welcome news to those of us who have been campaigning for more awareness of how negative fast fashion can be – for our planet, for garment workers and also for us …

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Fashion’s Dirty Secrets – Secret No Longer!

It’s out there – those who watched Stacey Dooley’s Fashion’s Dirty Secrets Documentary now agree that Fast Fashion is a no no.  For those of us, and there are many of us, who have been working to change the clothing industry for years THIS is a very exciting time! It feels like interest has been …

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London Fashion Week – Being the Change

London Fashion Week: It’s glitz and glamour time in the capital!  Yesterday’s papers were full of Victoria Beckham’s new launch and top names in Fashion and Design are showcasing their latest collections. For many people interested in fashion, ethics has not always been so high on the radar.  But this is changing and 2018’s London Fashion …

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UK Government Fast Fashion Investigation – 3 Key Areas to Tackle

Jo SalterFounder, Where Does It Come From? Great news that the UK government are launching an investigation into the impacts of Fast Fashion on the environment, announced by the BBC on Friday.  There’s been a media outcry in recent months on topics such as the microfibres in our clothes, the towering plastic mountains and the colossal amount of clothing being …

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New Look is wrong to slash its prices

Our Founder Jo Salter was asked to comment on an announcement by fashion chain New Look that they intend to cut prices in an attempt to recover their financial losses. New Look is wrong to slash its prices – consumers want to buy ethically, not cheaply Following drastic financial results New Look announced yesterday that …

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Transparency in Fashion is the New Black

By Jo Salter, Founder of Where Does It Come From? Transparency in Fashion – the Buzzword at Copenhagen Fashion Summit It seems that the latest trend in fashion is transparency – knowing where your clothes came from and how they were made.  As Stephanie Klotz recently announced in Sustainable Brands ‘Transparency has become a bit of a buzzword …

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